The lineup

What we're building next

What's in development now, and how we decide what comes after it.

In development

Store Intelligence

Analytics you can actually trust — and act on.

In active development. Every metric is checked against a golden dataset and reconciled with Shopify's own analytics before release, so the numbers can be trusted from day one.

Next

Whatever we hear about most

We pick the next product from problems people actually describe to us, not from a list of features we'd enjoy building. If something in your stack is broken, we'd like to hear about it.

How we build products

What guides the roadmap

A few principles that decide what we build next — and what we don't.

Few products, done well

We keep the catalogue small on purpose. Each product is one we actively build and support.

Accuracy over hype

We'd rather ship a smaller thing that's correct than a big one that overpromises. Numbers reconcile; claims are honest.

Built to last

Type-safe code, documented behaviour, and performance treated as a feature — so products hold up as they grow.

Need custom software instead?

We also take on a small number of client projects — from Shopify apps to full web platforms.